Started a new business, and wondering how to start new beginnings with effective SEO to get visibility? The answer lies within. Effective SEO starts with competitor analysis in terms of keyword analysis, site design and UI experience, backlinks, and many more factors. Here we are going to discuss the primary requirement while analyzing our competitors.
Competitor analysis and Marketing strategy are the two sides of the coin. Both of them have to be studied well and analyzed to get the desired results in SEO.
Knowing the competition at the initial level of the business may be quite challenging but without effective SEO, continuing competitor analysis going further will be like throwing stones in the pond.
Know Your Competitor’s Strengths And Weaknesses
Why we need a competitor analysis?
- To know what and how the competitor is doing differently.
- We get insight into their strategies.
- It helps to plan better or superior to get the desired results accordingly.
So let us discuss which fundamental factors are needed to be taken into consideration during the analysis.
Competitor’s Keyword Analysis :
Knowing your keywords competition is usually done by using SEO competitor analysis tools like Google keyword planner, Semrush, Keywordtools.io, etc. You can also find a few keywords by guessing or analyzing how a person can find your business with some keyword. This usually refers to the keyword competition.
Once you got the keyword list, start searching the keyword for which your competitor is ranking. Semrush can give thorough insights for the domain bookthesurprise.com. Make sure to select the country during analysis. You can select the country for which your business is targeted.
The site is ranking for the following keywords.
The above graph shows a number of keywords vs organic traffic. The current highest competitor for the site with traffic insight. That is how you can analyze for which keyword you need to compete.
The other way you can find the competitor is by typing a keyword in the search bar and finding which site is getting ranked with which keyword and create an excel sheet for the reference.
The other common way to find the competitor by Alexa similar websites. Go to alexa.com and enter your URL or any one of the URLs from the excel sheet and click on find you will get the first five competitors. You can analyze the competitor’s list from Alexa.
Site Optimization Analysis:
Once you are done your competitor keyword analysis, the next step is to observe their site. How they have optimized their website is important in terms of SEO to get the ranking.
On-page: To know their on-page optimization better, examine the site content. The meta tags, and the H1 tags, titles on the webpages. How many internal links they are passing on a single page. Content on the page. Keyword usage. Keyword density of long-tail keywords and focus words.
Off-page: Off-page optimization generally refers to backlinking. You need to observe the competitor’s backlinks as well. The more quality backlinks, the more traffic and ultimately ranking. You have to check for the following types of backlinks for the SEO competitor analysis.
You can use semrush for backlinking analysis as well.
In the above image, you are able to see the number of backlinks that the domain has. By checking on the other tabs you will get the other related information in detail.
Maintain the excel sheet with the data to get a clear idea of competitor analysis.
In semrush, you can clearly check from which domains the competitors are getting the links so that you also have to consider those domains for backlinks.
The following types of links you can use as backlinks for the sites.
- Membership Links
- Niche Directory Links
- Sponsorship Links
- Geo-Targeted Directory Links
- Niche Relevant Contextual Links
- Resource List Links
Remember, more valuable links are always hard to earn. The websites with higher DA(domain authority) and PA (page authority) are considered as good sites to get backlinks. Getting average traffic at the initial level and considering a few backlinks by the higher authority sites will be enough. Getting backlinks from relevant websites will always be helpful to get the ranking. Apart from that, blogging regularly on the site with engaging content boosts the traffic.
Mirroring your competitor blindly doesn’t work. You have to check carefully for the spammy backlinks as well. If the competitor is using bulk spammy links then that site may be penalized at some point. Fewer authoritative backlinks are worth more than thousands of spam backlinks.
This is one of the important factors you need to consider for SEO competitor analysis. The site should be responsive and compatible with all kinds of OS. The design layout of the site is user-friendly and appealing to engage the user.
Using attractive images and engaging content will always impress users. Pay attention, how the competitors are portraying their content? Many times the good ranking sites are not well designed, in that case, there is a lot of scopes to win the battle of ranking easily.
Content is the heart of the site no matter how you are representing your sites in terms of images, content, videos, etc.
In organic search results, content always matters a lot. So, in content analysis, you have to check for the following points as it gives a broader perspective to plan your content.
- Is the content well-optimized?
- Is the site being updated on a regular basis?
- If the particular webpage of the site is ranking higher consistently, why is it so?
- How much traffic is there per web page/ or service pages?
- If the site maintaining blogs? If yes, what is the engagement with the blog?
- How many people are following the page or engaging with blogs or commenting?
- Are the reviews posted on a regular basis?
Social Media Analysis:
Social media is always considered as a traffic generator for the sites as it gives more visibility in no time on the web. Startups have the advantage to use their social channels to communicate with their customers. Use the SMM to build a relationship with your customers.
It is always recommended to analyze a competitor’s social signals. And also you need to check how many competitors are active and engaged on their social pages and their posts, comments, share, everything so that you also can follow the same footsteps.
Business Listing Analysis:
Adding your business on Google’s My Business page gives visibility on the local business page.
Few points you need to consider while analyzing your competitor’s page.
- Have they updated their current NAPS (Name, Address, phone number, Social signals) on Google’s My business page?
- Do people post reviews for their business?
- How are they handling negative reviews? Remember, here you have a chance to compete with them by analyzing where they are lacking behind.
- How many people are following them?
- Do they have images?
Traffic analysis includes how many webpages/service pages of the competitors are ranking frequently and consistently. In some cases, you need to find out the page level traffic for them. In SEO competitor analysis it matters a lot to find their page-level traffic and take the same kind of effort for your site to rank.
Find the page level traffic and analyze what you need to do to get the good traffic to your site by
- Describing your services in your blogs.
- Posting good images of your services.
- Posting the reviews and comments of your customers and updating the overall data from time to time.
Start your competitor analysis today! Get started with your SEO.